Roberto Baciocchi: innovating Italian design with beauty and efficiency

Arch. Roberto Baciocchi is the founder of Baciocchi&Associati, an architectural studio internationally known with headquarters in Arezzo (Italy), where he works with six associate partners and a total of 60 technicians and designers. He is particularly known for the realizations of commercial spaces worldwide.

He is the designer of all the commercial and corporate spaces for all Prada Group brands (Prada, Miu Miu, Church’s and Car Shoe) with whom he collaborates since 1982. He has also conceived the Prada Concept that identifies this brand all over the world. He has defined Miu Miu Store Concept since its first realization in 1988, imprinting the minimal imagine that has then influenced all the design applied to Retail during the next decades. Up to today he is still continuing the close collaboration with the Group for whom he has been working, during the past years, to the new imagines with the new realizations of the boutique in Paris and Milan.